Why does your website need an SSL Certificate?

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What is SSL Certificate in the first place?

SSL stands for Secure Sockets Layer – it is a digital certificate that authenticates a website's identity and enables an encrypted connection with the web server.

For more than 20 years, SSL certificates have been available for use and implementation. Having this certificate ensures that the sensitive data of your website's visitors (e.g., credit card numbers, usernames, passwords, emails, other personal info, etc.) will be transferred over a secure network. Despite this important component of SSL, many end-users and site owners have delayed their adoption due to the price of the certificates and the complexity of implementation.

But today, getting an SSL certificate has become much easier because there are initiatives that provide them for FREE and have made their installation very simple.

To avoid business nightmares, you should have an SSL certificate for your website. To check whether the website you are browsing on, is secure or not, look for a green padlock in the URL bar along with the website's name written in green. If this secure site seal is not displayed, the website could not be for browsing. The reality is that you just cannot give SSL certification a miss if you want to drive more visitors.

Another great benefit of having an SSL certificate installed in your site is the SEO improvement in rankings that you'll get. Google gives websites with encrypted connections a slight boost in rankings. Although the boost may not be sizeable, having an SSL will give you an edge over your competitors who don't have SSL yet.

Ultimately, your customers will see you as a trustworthy brand. One of the factors that can enhance your website traffic is showing your visitors that you care for their security and SSL certificate is the best way to do so. Once you have installed it, your customers will see you as a professional brand and you'll establish this brand reputation across the digital world.

We have some great news for you! 

If you choose to build your new website with Appzoola Website Builder, you need not to worry about buying an SSL certificate. Appzoola Standard and Advanced website packages already include SSL Certificate to decrease the risk of sensitive information from being stolen or tampered with by hackers and identity thieves.

If you'd like to learn more about  building a secured website, please email us at This email address is being protected from spambots. You need JavaScript enabled to view it.

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Friday, 27 May 2022

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